amazing product. perfect for active lifestyle of Washington hikers

Just received my order for my 2017 Lincoln Navigator L few days ago and already put it to the test.. For awhile, I was using a different brand but well known one that is the mascot of UW. I liked it but it was in truth, somewhat flimsy, and felt like it was too "plasticky" and might shatter like hard plastic. I finally had to replace those because it was not getting the debris out of the vehicle. My family, like your typical Pacific NW family, likes to hike a lot, we have an active bird dog that gets muddy, and an even more active 3 year old delinquent that spills his milk and snacks all over. What I can say about the Smartliner material is 1. the material is a lot thicker 2. thick but more pliable, in that, if you bend it, it won't break but retains shape. This is great for easily moving it, and lifting it to wipe/vacuum/clean/sweep debris on the floor. 3. washing and maintenance has been a breeze. whereas my previous floor liner had deeper grooves and more slits, it also meant retaining more gunk on the floor. anytime i had to clean those liners, it was sort of a pain. Smartliner's two ways I've cleaned it so far: a) vacuum it, wipe with damp cloth and light-mild cleaning spray B) take it off, I put some mild detergent soap, spray it with a hose and it's done. 4. definitely more of a "to fit specification" that my previous one, and it sticks to the floor rather than move around. This was probably my biggest complaint with my other floor mat was how easily it would move around. Here's my tip when receiving it, and the installation instructions also say it: take it out and let it "rest" at room temp so it comes back to its pre-shipped form. As I was in a rush, i didn't do this, but i did MacGuyver it, by blasting my heat to ventilate the bottom area and put it on highest heat and full blast. It fortunately worked. Anyways, I recommend this product to anyone out there. I'm so satisfied, I'm buying another one for my 2015 ford Escape.